Passion + Experience
At ReelTime Animal Rescue, we understand the power of images and messaging to rally people around a cause. We're dedicated to providing multiple platforms for rescue organizations to get the word out about what they do and what they need.
Our strength lies in our diverse professional experience in video production, livestreaming, equipment development and installation, website and graphic design, event planning and production, and branding and marketing. We're dedicated to serving as a megaphone for the network of rescue organizations around the world, and to educate about this important work.
Our Team
Krista Embry is the Founder of ReelTime Animal Rescue and Compassion Education: CONNECT & Inspire, two mission-driven platforms designed to elevate empathy, advocacy, and action for animals through powerful storytelling and transformative education. With a lifelong passion for animal welfare and deep roots in media and image consulting, Krista is redefining how global audiences connect with rescue narratives and humane learning.
She is also the Founder of Impact Your Image Inc., a platform she built to empower others through beauty, confidence, and personal presence. As a celebrity makeup artist and motivational speaker for over two decades, Krista has worked both behind the scenes and on stage, supporting world leaders, professional athletes, and entertainers, including a U.S. President and Vice President. In addition, she is a co-founder of StreamTime Live, a 24/7 virtual tourism network that streams natural and cultural landmarks to millions worldwide.
Through ReelTime Animal Rescue and Compassion Education: CONNECT & Inspire, Krista continues to champion the power of visual storytelling to build a more compassionate, connected world.
Head of Curriculum Development & Conservation Initiatives
Jake Reinhardt is the manager of a large animal sanctuary, a Global educator and leader. His career is built on a lifelong commitment to sustainable practices and over 20 years of experience across the globe, including a diverse professional background in construction and landscaping, and decades of international travel and work.
He believes in the power of an inclusive, collaborative learning culture. This is a space where people don’t just work; they learn and grow together. For Jake, leadership is about ensuring everyone has the opportunity to choose their own path while contributing to the collective good.
As a digital creator, he leverages storytelling and imagination to build a collaborative community. He translates complex ideas into meaningful engagement, focusing on guidance, sustainability, and compassion.
Outside of his work, Jake is a sportsman, a family man, and a dedicated vegan. As a protector of all living creatures, he finds his balance in nature, fitness, and the company of animals. He remains driven by hands-on projects and the belief that we can make the world a better place, one creative strategy at a time.
Stay curious and be kind.
Director of Web & Technology Operations
Joe Scheirich serves as Director of Web & Technology Operations for ReelTime Animal Rescue and Compassion Education: CONNECT & Inspire. He leads website design, platform functionality, and technical infrastructure, ensuring reliable access, intuitive user experience, and seamless digital delivery for partners, Presenters, educators, and global audiences.
Social Media Strategy & Engagement Director
In her role as Social Media Strategy & Engagement Director, Anna Ford designs and implements platform-specific strategies that elevate Compassion Education and ReelTime Animal Rescue’s mission. She focuses on audience growth, content optimization, and real-time engagement that extends the reach of live programming and educational initiatives.
Manager of Production Operations & Program Coordination
Von Lester Amorado serves as Manager of Production Operations & Program Coordination for ReelTime Animal Rescue and Compassion Education: CONNECT & Inspire.
He oversees video editing and post-production, manages program scheduling, and ensures seamless coordination across educational programming and live content.
Von also provides trusted executive support to leadership, helping streamline operations, communication, and daily workflow to keep both organizations running efficiently and professionally.