Passion + Experience
At ReelTime Animal Rescue, we understand the power of images and messaging to rally people around a cause. We're dedicated to providing multiple platforms for rescue organizations to get the word out about what they do and what they need.
Our strength lies in our diverse professional experience in video production, livestreaming, equipment development and installation, website and graphic design, event planning and production, and branding and marketing. We're dedicated to serving as a megaphone for the network of rescue organizations around the world, and to educate about this important work.
Our Team
Krista Embry is the Founder of ReelTime Animal Rescue and Compassion Education: CONNECT & Inspire, two mission-driven platforms designed to elevate empathy, advocacy, and action for animals through powerful storytelling and transformative education. With a lifelong passion for animal welfare and deep roots in media and image consulting, Krista is redefining how global audiences connect with rescue narratives and humane learning.
She is also the Founder of Impact Your Image Inc., a platform she built to empower others through beauty, confidence, and personal presence. As a celebrity makeup artist and motivational speaker for over two decades, Krista has worked both behind the scenes and on stage, supporting world leaders, professional athletes, and entertainers, including a U.S. President and Vice President. In addition, she is a co-founder of StreamTime Live, a 24/7 virtual tourism network that streams natural and cultural landmarks to millions worldwide.
Through ReelTime Animal Rescue and Compassion Education: CONNECT & Inspire, Krista continues to champion the power of visual storytelling to build a more compassionate, connected world.
Social Media Strategy & Engagement Director
In her role as Social Media Strategy & Engagement Director, Anna Ford designs and implements platform-specific strategies that elevate Compassion Education and ReelTime Animal Rescue’s mission. She focuses on audience growth, content optimization, and real-time engagement that extends the reach of live programming and educational initiatives.
Director of Web & Technology Operations
Joe Scheirich serves as Director of Web & Technology Operations for ReelTime Animal Rescue and Compassion Education: CONNECT & Inspire. He leads website design, platform functionality, and technical infrastructure, ensuring reliable access, intuitive user experience, and seamless digital delivery for partners, Presenters, educators, and global audiences.
Manager of Production Operations & Program Coordination
Von Lester Amorado serves as Manager of Production Operations & Program Coordination for ReelTime Animal Rescue and Compassion Education: CONNECT & Inspire.
He oversees video editing and post-production, manages program scheduling, and ensures seamless coordination across educational programming and live content.